Hong Kong fashion brand, PINGHE has asked Honest to design and build a bespoke e-commerce website to launch their new collection. Ping He, the designer behind the brand, has won acclaim for her work with Alexander McQueen and her A-list fans include Madonna and Uma Thurman, so the new responsive website announcing her new collection will be eagerly anticipated.
Honest are designing and developing a new website for PINGHE which combines a fully-functional ecommerce website with brand content which will showcase PINGHE’s latest collections which embody the theme of ‘elegant resistance’. In order to display the collections to their best advantage the website design will be minimal and elegant.
PINGHE are keen to promote user interaction and engagement with their brand through their website. To this end Honest will develop an interactive brand video to launch the new collection, along with a lookbook, and an engaging news and behind the scenes area, designed to present users with compelling content which is easy to browse and share.
Finally, the new PINGHE website will be designed to be fully responsive, adapting seamlessly to different screen sizes so users can browse and shop on any device.