Brand Digital

Honest Rebrands Canterbury Independent School

St Edmund’s School, an independent day and boarding school in Canterbury, contacted Honest because they felt their brand identity needed updating. The school combines a long and proud history with a modern outlook, qualities which were not being reflected by their existing brand identity. The identity had become diluted and required re-evaluating.


Honest created a new brand identity for St Edmund’s, reclaiming red as an instantly recognizable school colour and reinterpreting the school crest into a modern logo which recalls the school’s heritage.


Honest also designed and built a compelling new website for St Edmund’s which allows prospective parents and pupils to get a feel for the warm, welcoming atmosphere of the school through the use of engaging, bespoke photography on the homepage carousel, while the 360° virtual tours allow viewers to virtually explore the school’s impressive grounds and buildings.