Paul's background is in brand identity. He has worked with a wide range of brands, including retail brands, Multiyork and Van Hague, leisure brands, Haven Holidays and Go Ape and education brands, University of Cambridge and Cambridge Assessment.
Paul has worked for renowned London branding agencies Enterprise IG (now Brand Union) and The Partners. He also worked for the Spanish branding agency Addison España before returning to Cambridge to work for Flag, and Ware Anthony Rust. He set up Honest with Nick Mellor in 2008.