• Advertising

    The Role of Emotion in Advertising

    We are exposed to between 2,000 and 3,000 advertisements a day – facing a daily overload of information that is impossible to take in. Advertisers must fight hard to capture consumer attention and can only do so by creating a strong emotional bond with its audiences. According to ‘www.mcngmarketing.com’ emotion in advertising grips people whether it’s excitement, humour or sadness.

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  • Advertising

    Online Advertising: Standing Out from the Crowd

    9 hours a day: according to recent research, this is how long the the average Briton spends in front of a screen, while research from Google tells us that 90% of our media interactions are screen based. So it’s no surprise that internet advertising is growing fast: a recent announcement by ZenithOptimedia’s Global Advertising Forecast indicates that it is set to overtake print advertising by 2015. According to ZenithOptimedia, online display…

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