• Brand

    Why you need a content marketing mindset

    The insightful words of wisdom uttered by Bill Gates in his 1996 article ‘Content is King’ continue to stand the test of time. Or so, we believe. According to Mr. Gates, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television revolution that began half a century ago spawned a number of industries, including the manufacturing…

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  • The Whitney Identity on Badges
    Brand

    Why The Whitney’s ‘Responsive W’ Works

    The Whitney Museum of American Art has been raising eyebrows and controversy with its recently unveiled visual identity. It has been called the ‘responsive W’ and a ‘flexible logo’, because rather than a static logo design which is used everywhere, the Whitney W adapts to fit around text and fills the space available, creating a visual identity which looks different everywhere it appears.

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