Clear Management

The client came to Honest with a limited budget, a sound business plan and plenty of experience. Having set up a new interim management company, she wanted help in naming her business as well as developing an identity that represented her approach.

Honest did a visual audit of Clear’ s competitors. This was found to be a cluttered market place full of generic imagery and mixed messages which only helped to confuse the issue of exactly what ‘interim business management’ is. Honest explored the clients unique selling points in order to achieve a solution which would stand out from the crowd.

The client is a great organiser and listener, she has a thorough understanding of her subject, takes control of projects and leaves her clients in no doubt that they are in safe hands. This single minded approach was a key factor in the decision making process.

A strong name supported by a simple modern logo and a graphic language that can be used extensively across a range of printed and digital materials.