Go Ape

2010 has seen an evolution of the Go Ape brand with the introduction of a fresh new identity.
Honest have been working with the new palette to re-invigorate brand communications this year.

Press advertising

Course leaflets

Branded tent used as a promotional stand for new Go Ape courses

Tent panel graphics

Go Ape is a high wire tree top adventure with twenty two courses nationwide, and the longest zip-wire in the country. They invited Honest to create a compelling online advertising campaign to drive bookings through their website.

Honest spent a morning at the course in Thetford Forest. It became apparent that the drama and excitement of the Go Ape experience needed to be captured and brought online. It was felt that a simple and effective product demonstration would achieve this.

The banner advertising campaign was extremely successful, with a click through rate of 0.09% (average CTR 0.01%) and an 8.91% conversion rate. Not only did it have above average click through rates and bookings, it also increased brand awarenesss.

Honest work on a variety of projects with Go Ape ranging from outdoor advertising, press and online advertisng through to course leaflets, posters, exhibiton stands and photography. Testimonial.