Course leaflet – site specific
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Overview
Go Ape is a high wire tree top adventure with twenty-five courses nationwide and the longest zip-wire in the country! Honest was asked to create a compelling online advertising campaign to drive bookings through their website.
Honest spent a day swinging through trees at the Thetford Forest course to gain a thorough understanding of the thrill and excitement the course has to offer before working on a variety of projects ranging from outdoor advertising, press and online advertising through to course leaflets, posters, exhibition stands and photography.
Design
Course leaflet – general
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Branded tent – used as a promotional stand for new Go Ape courses
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Exhibition stand
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Advertising
Online advertising
TopThe banner advertising campaign was extremely successful, with a click through rate of 0.09% (average CTR 0.01%) and an 8.91% conversion rate. Not only did it have above average click through rates and bookings, it also increased brand awarenesss.
Press advertising
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Bus sides
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Photography
Photography (by Nick Mellor)
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Testimonial
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Honest have been great. They’ve been able to quickly get a feel for the Go Ape brand and produce effective creative work that appeals to our target markets. They’ve got a genuine passion for what they do and their service levels are spot on too – quick to respond and not afraid to challenge a brief and add value to it. They’re a welcome addition to our team.
Marcus Falconer - Marketing Manager