Go Ape is a high wire tree top adventure with twenty-five courses nationwide and the longest zip-wire in the country! Honest was asked to create a compelling online advertising campaign to drive bookings through their website.
Honest spent a day swinging through trees at the Thetford Forest course to gain a thorough understanding of the thrill and excitement the course has to offer before working on a variety of projects ranging from outdoor advertising, press and online advertising through to course leaflets, posters, exhibition stands and photography.
The banner advertising campaign was extremely successful, with a click through rate of 0.09% (average CTR 0.01%) and an 8.91% conversion rate. Not only did it have above average click through rates and bookings, it also increased brand awarenesss.
Honest have been great. They’ve been able to quickly get a feel for the Go Ape brand and produce effective creative work that appeals to our target markets. They’ve got a genuine passion for what they do and their service levels are spot on too – quick to respond and not afraid to challenge a brief and add value to it. They’re a welcome addition to our team.Marcus Falconer - Marketing Manager