Overview
North Astor Group is one of the top eventing teams in the country and asked Honest to design a memorable identity that would set them apart in the horse eventing world. The brand identity now works across a range of materials from stationery and horse blankets/boxes, to sponsorship boards and the website. The new brand identity needed to be a mark of excellence, and the ironic use of the acronym in the logo reflects its English roots. The client plans to compete at the 2012 Olympics.
Photography 2008
Design 2008
Brand identity
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Brand positioning
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Vehicle livery
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Sponsorship boards
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Clothing
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Invitation to the 2008 Subaru Houghton International Grand Prix
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Stationery
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