Papworth Hospital is a world leading cardiothoracic hospital and the country’s main heart and lung transplant centre. It is also the largest of its kind in the UK. Papworth Hospital Charity helps raise funds to support the hospital’s pioneering work. The charity asked Honest to help them re-brand. They wanted an identity which gave equal presence to the areas of specialism for which Papworth Hospital is famous.

Honest spoke to the hospital staff, from nurses to surgeons. This dialogue produced an overwhelming conclusion: the staff are passionate about Papworth Hospital and the ground-breaking work they do.

A single-minded logo which is memorable and unquestionably Papworth was designed and a positioning line developed that captured its sense of community.