Brand identity
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Overview
Set up in 1973, Shearline is a well established manufacturing and engineering company, highly regarded in the UK and abroad. The existing identity was outdated and didn’t reflect the cutting edge nature of the company. The requirement was to create a new identity which would reinvigorate the Shearline brand.
The result is a modern typeface and a symbol made up of one ‘S’ bisecting another to represent the precision of the engineering process. The new visual identity has been rolled out across company marketing materials, from stationery and literature to vehicles.
Design 2009
Corporate symbol
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Vehicle livery
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