Overview
Tyrrell & Company, formerly know as CS Consultancy, asked Honest to help them re-brand. They wanted a strong identity that was modern and personable. The identity needed to reflect the director’s larger than life character and stress the importance of his team. The client wanted to launch the new look with a brand awareness advertising campaign around Cambridge.
Briefings with the senior partners and the marketing department helped Honest conclude that the name CS Consultancy did not do the company justice. The term ‘consultancy’ is used generally across many industries. The Unique Selling Point is the strong relationships the company has with its clients on a professional and personal level. It did not feel like a stereotypical accountancy firm.
A new name and logo, a strong new positioning line and an advertising campaign featuring clients and the benefits they get by using Tyrrell & Company was launched. The advertising campaign runs across posters, bus backs, taxis, press and radio. This has raised awareness in and around Cambridge, increasing traffic to the website, and has been well received by existing clients and generated a great ‘buzz’ internally.
Digital
Design
Brand identity – logo and positioning line
TopSince the successful launch of their new identity in 2009, Tyrrell and Company have changed their business strategy from pursuing SME’s to focusing attention on attracting larger corporate businesses. To compliment this strategic move, Honest have evolved the brand identity, introducing a more sophisticated colour palette across corporate communications.
Advertising
Brand awareness campaign – 48 sheet posters
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6 sheet posters
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Press advertising
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Bus back poster
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Taxis
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Targeted DM mailer to the equine industry
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Photography
Brand photography (by Mark Fiddian)
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Testimonial
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These guys are Special. We had no idea about rebranding or the effect it would have on our business! After a couple of very interesting ‘brainstorming’ sessions, Honest delivered the goods – and boy have they worked – a total revamp. They delivered such a different concept for an accountancy practice. This included a large poster campaign at designated hot-spots in the city together with taxis, buses, magazine and radio campaigns and a new website, all of which have helped produce absolutely amazing results.
Our rebrand was launched on April 1st and has been a fantastic hit. Honest listened to us and did they deliver – we have just won the ‘Most Innovative Medium Size Firm Award’ by the 2020 group – and this in part is due to the brilliant job Honest have done and are doing for us.
We cannot think more highly of them – thank you.
Craig Tyrrell - Chairman