Tyrrell & Company, formerly know as CS Consultancy, asked Honest to help them re-brand. They wanted a strong identity that was modern and personable. The identity needed to reflect the director’s larger than life character and stress the importance of his team. The client wanted to launch the new look with a brand awareness advertising campaign around Cambridge.
Briefings with the senior partners and the marketing department helped Honest conclude that the name CS Consultancy did not do the company justice. The term ‘consultancy’ is used generally across many industries. The Unique Selling Point is the strong relationships the company has with its clients on a professional and personal level. It did not feel like a stereotypical accountancy firm.
A new name and logo, a strong new positioning line and an advertising campaign featuring clients and the benefits they get by using Tyrrell & Company was launched. The advertising campaign runs across posters, bus backs, taxis, press and radio. This has raised awareness in and around Cambridge, increasing traffic to the website, and has been well received by existing clients and generated a great ‘buzz’ internally.