The Honest approach
Internal communication needed to be soft and not appear to be a ‘policing' operation. The activity had to focus on the benefits of the portal, such as time-saving and ease of use.
It was agreed that a video would be a good way to promote the portal due to the level of information and demonstrations that needed to be included.
Our solution was to create a quirky film to appeal to the audience and to breakdown potential barriers with employees.