Isaac physics website homepage shown on an iMac. Isaac physics website homepage shown on an iMac.

Project launched to encourage teenagers to study Physics

World famous Rutherford Laboratory (University of Cambridge) were commissioned by the Department for Education to undertake this five-year plan.

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Project launched to encourage teenagers to study Physics

World famous Rutherford Laboratory (University of Cambridge) were commissioned by the Department for Education to undertake this five-year plan.

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The challenge

With a significant decline in the number of students studying physics at Sixth Form and University, our challenge was to create a platform that would engage and encourage students to solve physics problems. The platform had to be easy for teachers to use, and run alongside classes, as well as a resource for homework.

Creating a sense of community was also a significant part of the brief so that each student felt part of the bigger picture as well as encouraging students to work out physics problems for themselves.

Our brief was to create the name, strapline and visual identity as well as to design the interface and develop the frontend templates for the site.


Expertise provided

  • Brand identity
  • Digital design and development
  • Animation
  • Video
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Isaac physics logo with iPad and iPhone showing different pages of the website.
Isaac physics logo and strapline.

The Honest approach

Building on the product's name ‘Isaac', from one of Cambridge Universities alumni: Sir Isaac Newton, we introduced an apple for the logo which also mirrored the octagonal ‘game-style board' graphics that invited students to work their way across the board to move up a level.

Isaac physics mobile phone website pages

"You work it out"


The strapline ‘You work it out' helped to convey the main ambition of the site while the design and functionality of the digital platform made it easy for students and pupils to access thousand of physics questions, videos and help-tips, in an easy and intuitive way.

Isaac Physics brand guideline document

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