The 'buzz' and excitement of a new product launch!

Launched in 2017, Wimbledon Honey produce quality local honey aimed at an upmarket South West London audience.

The 'buzz' and excitement of a new product launch!

Launched in 2017, Wimbledon Honey produce quality local honey aimed at an upmarket South West London audience.


The Client

A small honey producer in Wimbledon who wanted to branch out and launch a product into high-end boutique delicatessens in South West London.


The Challenge

To launch a new product in Wimbledon during the Wimbledon Tennis Tournament. The client gave us a list of shops that they would like to target and a delicious jar of honey. We had to start from scratch. There was no product name, no branding, no label, no website, no social channels or distribution.



Expertise provided

  • Brand Identity
  • Packaging
  • Website design and development
  • Social Media
Visit the website
Wimbledon Honey logo

Our approach

This was a perfect creative brief. Market research told us that when local shoppers were buying honey, they were asking where it originated from. They know that only local honey will help with allergies such as hayfever. Therefore we went for the 'does exactly what it says on the tin' approach - Wimbledon Honey'.

We wanted to create an idea that blended both 'Wimbledon' and 'honey', so the tennis ball bee was born. A graphic device that could be applied to all forms of media from the website to an instore shelf-wobbler. Then we looked at the packaging, it needed to have good stand-out on the shelf.



The website

A single page website was all that was required at this stage to tell the 'Wimbledon Honey' story. The website needed to have the ability to play video and was backed up by a Facebook page and social media campaign.

Wimbledon Honey website homepage

Wow, this is great!
I must share it

Ok, I’m impressed,
lets talk

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