The Honest approach
As part of the new identity, we decided to create four characters that represented the four key areas of their business: Antibodies, Molecules, Elisa Kits and proteins.
These four characters could then be used to promote each area of the business. The possibilities could be endless, from fun animations on the website, to videos and bespoke mailings. We decided to create 3D characters using the same style as state-of-the-art animations seen in the cinema today.
The logo and identity were then created along with a simple strapline that cut straight to the heart of what they do for their clients: ‘Explore. Bioreagents'