Biorbyt 3D Blue Character

Injecting personality into Biorbyt

Why should the global scientific community look so clinical, when research shows that the people working in it are the complete opposite? We used this premise to inject some real personality into Biorbyt's visual identity.

Injecting personality into Biorbyt

Why should the global scientific community look so clinical, when research shows that the people working in it are the complete opposite? We used this premise to inject some real personality into Biorbyt's visual identity.


The client

Based in Cambridge, one of Europe's largest bioscience hubs, Biorbyt provides the global scientific community with a wide range of reagents: antibodies, proteins and biochemical.


Expertise provided

  • Brand Identity
  • Client services
  • Creative thinking
Biorbyt character progression from concept to production.

The challenge


The bioscience industry can sometimes feel quite sterile and generic. Few brands within this sector exude personality, even though research showed that the people who work in it were quite the opposite.

Biorbyt wanted to attract, engage and empathise with their customers and build strong and long-term relationships. They wanted a visual identity that could help them to break-out from the mainstream and have stand-out in this very conservative industry.


The Honest approach

As part of the new identity, we decided to create four characters that represented the four key areas of their business: Antibodies, Molecules, Elisa Kits and proteins.

These four characters could then be used to promote each area of the business. The possibilities could be endless, from fun animations on the website, to videos and bespoke mailings. We decided to create 3D characters using the same style as state-of-the-art animations seen in the cinema today.

The logo and identity were then created along with a simple strapline that cut straight to the heart of what they do for their clients: ‘Explore. Bioreagents'

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