Lower Primary & Secondary

Advertising campaign: a commercial was created to launch the new Cambridge Primary and Lower Secondary series which align to the new Cambridge International curriculum frameworks. The theme for this advertising campaign: help your students build skills that will last their lifetime. The social media strategy and campaign was set-up and managed by Honest across LinkedIn, Facebook and Instagram with weekly reporting back to the client. The advertising campaign was a huge success with over 60,000 hits to their landing page over 3 months.