Deskhop website homepage shown on an iMac. Deskhop website homepage shown on an iMac.

New app for global remote desktop giants

Bridging the generation gap and unlocking new audiences for RealVNC, who supply remote desktop software to millions of people in industry, government and education worldwide.

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New app for global remote desktop giants

Bridging the generation gap and unlocking new audiences for RealVNC, who supply remote desktop software to millions of people in industry, government and education worldwide.

Play video


The client

Based in Cambridge and respected by techies from Silicon Valley to Singapore, RealVNC has provided trusted distance working tools since 2002 and launched Deskhop to build on that reputation. Deskhop is a simple and secure way to share your screen with Facebook friends and includes functionality that covers both Mac and PC platforms.


Expertise provided

  • Creative thinking
  • Brand Identity
  • Digital design and development
  • Video production
  • Client services
Deskhop logo.

The challenge

We were asked to develop a name, strapline, distinctive visual identity and high-level creative concepts to launch the product and promote it on an ongoing basis.

Early analysis indicated potential users were wary of the free software; it was perceived to be too complicated to use easily. RealVNC needed a solution that streamlined Deskhop's image while making it fun and appealing to customers.

Deskhop logo.

The Honest approach

Building on the product's name, a spin on the process of desk-hopping, we introduced a grasshopper character to bring it to life. By building character into the Deskhop's identity, we promoted an appealing image for the younger, screen-sharing Facebook generation.

To overcome security concerns and a perceived lack of user-friendliness, we developed the tagline, ‘secure and simple desktop sharing' to promote a safe, accessible image.


Video

A short animated video was created to promote the product and convey its simplicity. The film featured the new grasshopper mascot demonstrating how easy it is to share your screen using Deskhop, but in a plan-speaking, characterful way.

When we needed support to launch our first ever consumer facing software application, Honest responded with as much enthusiasm as our own team. The team at Honest took the time to truly understand our offer and delivered branding, design and video that was spot on for us and our customers.

Chloe Phillips - Marketing Manager

Wow, this is great!
I must share it

Ok, I’m impressed,
lets talk

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