The Honest approach
We created a website that presents the core benefits of THiNK, it also promotes UNICEF’s campaign and raises money for UNICEF.
The fundraising mechanism is a simple one. All users have to do is take a selfie, upload the image to the THiNK site, where the product branding and logo is applied, before the user shares it on their Facebook and Twitter pages. For every upload, CUP will donate 50p and then another 50p if users share the image.
The purpose of the site is to encourage users to get involved and show their support for UNICEFs work in improving access to education globally.
The site primarily targets teachers, who were asked to encourage their students to take part.