Cambridge University Press THiNK! girl holding glasses covered in colourful paint.

'Think' launches with a fundraising campaign for UNICEF

A new product is launched by Cambridge University Press: 'Think' helps english teachers to teach by using engaging content from different cultures around the world.

'Think' launches with a fundraising campaign for UNICEF

A new product is launched by Cambridge University Press: 'Think' helps english teachers to teach by using engaging content from different cultures around the world.


The client

Cambridge University Press (CUP) is a world-leading publisher of English Language Teaching courses. THiNK is one of CUPs new products for learners of English aged 12-18 years. 


Expertise

  • Web design & development
Screenshot of THiNK! website homepage.

The challenge

THiNK goes beyond building strong language skills to developing the whole learner ensuring academic and lifelong success. To reinforce these core values, CUP wanted a CSR initiative that could help to support the launch.

To the business created ‘Think Values’, an imitative that supports UNICEF’s campaign to protect children around the world to meet their basic needs and expand their opportunities so they can reach their full potential.

Think_ipad_Responsice_site

The Honest approach

We created a website that presents the core benefits of THiNK, it also promotes UNICEF’s campaign and raises money for UNICEF.

The fundraising mechanism is a simple one. All users have to do is take a selfie, upload the image to the THiNK site, where the product branding and logo is applied, before the user shares it on their Facebook and Twitter pages. For every upload, CUP will donate 50p and then another 50p if users share the image.

The purpose of the site is to encourage users to get involved and show their support for UNICEFs work in improving access to education globally.

The site primarily targets teachers, who were asked to encourage their students to take part.

Wow, this is great!
I must share it

Ok, I’m impressed,
lets talk

Contact us
back Close forward go-to play