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Advertising & Campaign Agency Cambridge

Campaign Strategy


You can have the best product or service on the market, with the best campaign backing it up, but that’s only the beginning.

To take your brand’s presence to the next level, you need to know exactly how to deliver the right message to the right people, at the right time and in the right place.

An insightful, robust campaign strategy from Honest will inform, drive and enhance all your marketing efforts. It gets you thinking long-term and identifying the ethos that lies behind your brand’s unique personality.

The Honest approach to a marketing campaign strategy

We believe a great strategy has four key parts…

  1. We target the right people. You might think you know your audience, but the gulf between your ideal audience and your actual one might surprise you! We analyse your client data in-depth to build an accurate picture that forms the basis of your strategy.
  2. We engage in the right place. Where in the world are your audience? What platforms are they most active on? What’s the best way to reach them? We identify all the existing opportunities, and sometimes even create our own.
  3. We use the right message. All the targeting in the world won’t help if the message itself doesn’t click. Using our knowledge if your audience and the context in which they exist, we take the time to craft an accessible, digestible story for them to get invested in.
  4. We pick the right time. Is your product or service seasonal? If so, we’ll build a solid idea of when’s best to target your audience into the strategy, so you show up just when they need you. By analysing real-time data, we can pinpoint exactly when your audience is most responsive and engage them in a way that optimises engagement.

All of this starts with you. We work with our clients to develop a winning strategy no matter what story you want to tell, and no matter what platform you’re using to reach your audience. Talk to us today about how the Honest approach to marketing strategy can do wonders for your brand.

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