Branding out of date? Here’s why you should be doing something about it.
In a world of businesses trying to sell to people – how do you stand out from the competition, catch the eye of the customer and secure their ongoing business? The answer is through great branding.
While the saying goes to ‘never judge a book by its cover’, that doesn’t apply here. Every single product, business or organisation is judged by its cover – the name, design, logo and messaging which say something about who you are and what you do.
When a potential client comes into contact with your brand, whether you like it or not, they will form an opinion about your business. To make sure that opinion is a positive one, you have to be sure that your brand is offering what your target audience wants.
However, we know that focussing on your branding takes time – time which you probably don’t have. But, the consequences of having branding which doesn’t work is that your business fails to perform as well as it should.
Take the test and find out if your branding is working
We’ve devised this logo test to help you to really quickly see if your branding is working. To do this, grab something from your business which has your branding on it. Pop your hand over the logo and take a look at what you see. Is it expressing anything about your company? If so, then is it expressing what you want it to do?
Remember, that branding is more than just a logo so when you take that away, you should find you can still identify your product, understand what it is and what it does.
Why does this matter?
With so many choices available to us, as consumers we make snap-judgements and that means that first impressions count. A simple glance at the logo, the fonts used, the colour, imagery and language tells us so much and if we don’t like what we see, or it doesn’t meet with our idea of what your brand should stand for, then we move on.
Did you know that consumers are exposed to an average of 2,000 marketing messages every single day? As a business you don’t have the time to try to explain yourself in more detail – it all needs to be there plain as day in your branding.
At the end of the day, strong branding pays huge dividends when it comes to maximising your marketing efforts. Engage the customer and they will buy from you, it’s as simple as that.
Getting inspiration for building a great brand is really simple to find. Companies such as Apple, John Lewis and Innocent Drinks are all really clear in how they project themselves through their branding – and as consumers we all understand what we are going to get from them.
These are companies who have enjoyed huge amounts of success and good branding has been at the backbone of it all.
Your employees are also hugely affected by your branding. Weak, old and tired branding doesn’t give them anything to feel proud about or inspired by. Businesses that care about what they look like and invest in their branding are likely to have dedicated employees who care about the business and want to make it more successful. They are also more likely to share your marketing content because they aren’t embarrassed by what their friends, peers and potential clients will think.
Talk to us today
Reviewing your branding does take time but it doesn’t have to take huge amounts of money. Our experts here at Honest live and breathe branding and can really get under the skin of a business to understand exactly what it is that you want to say and how you want to say it. If you think your branding is holding your business back, then get in touch with us today to find out more and take the first step to pushing your business to the front of the crowd.