Honest reboot: An interview with Nick Mellor, Creative Director and owner at Honest
Monday 19th June marks a big day for Cambridge-based marketing agency, Honest, as the company website sees a complete reboot.
Commenting on the reboot, Nick has answered a few questions as to why it was time for change and what the future holds for Honest.
Why did Honest launch a new website?
Honest has been going for nine years, and this will be the third time we have had a new website.
Ideally, a website needs to evolve every three to four years to stay fresh and keep the business ahead of its competitors. This isn't just in terms of aesthetics either; we have to keep on top of the changes Google makes to its algorithm too, to make sure our site continues to rank highly in an organic search.
What was important for you to consider when launching a new website?
Video is immensely popular, and this is one of the reasons why we have fronted the site with a film of the agency. The other reason being that video is a perfect way to visually portray our Honest approach: open, straightforward and easy to work with.
Our website is likely to be the first experience a potential new client or employee will have with the agency. It's a great way for us to give them a feel for the team, their personalities, our work and the way we work, and not forgetting the view from our fantastic riverside location, right in the heart of Cambridge.
What is the importance of keeping your website relevant?
The work we do and the clients we support constantly changes and evolves, and our website needs to reflect this.
We are continually using new technologies and methods of marketing to engage our clients' audiences. If we don't stay relevant, we will stand out like a sore thumb for all of the wrong reasons. On average, a client will look at half a dozen agency websites before asking two or three in for a meeting. If we don't look like we're on the ball, prospective clients are not going to want to meet us, and if that happens, we don't get the chance to show them how we can make a difference to their business.
Showcasing new examples of how we have helped clients or approached challenges is the best way for us to demonstrate relevance to our different audiences.
What are you most proud of with the website?
Our website is a representation of who we are, what we do and why we do it, and I think that it ticks all these boxes. It captures the energy that we have here in the office and showcases the type of work we do well and the work that we are extremely proud of.
It also ties in very nicely with our social strategy allowing us to air our opinions on the latest market trends as well as our company news.
Moving from WordPress to a new content management system, Oktober, why?
Oktober is the new kid on the block when we're talking about CMS systems. We're always on the look-out for a system that can make managing content easy for our clients and is also a joy to work with for our development team.
WordPress has been around for a while, and although it is undoubtedly the CMS of choice, there are some rising stars biting at its heels.
Our previous website was built in WordPress, and it worked very well, but moving forward, we wanted to use Oktober for our website, before we recommend it to our clients. This gives us time to test it out and see how it performs.
Has the business focus changed with the launch of the new website?
Our core focus has remained the same: strong creative based upon a really robust strategy, spread across design, digital and advertising. But we have broadened our scope to support clients through social media, PR and video. This wider vision has allowed us to have closer working relationships with our existing clients, as well as appeal to new clients.
What results do you hope to achieve with the new website?
I have to be honest, more business! Our current website performs extremely well, and I'm hoping that the changes we have made will enhance its performance.
I want people, by whatever means they arrive at the site, whether from Google or a social media post on LinkedIn, Twitter or via email to experience a seamless, engaging and effortless journey. I want them to arrive at the information they want quickly and with ease, and they like what they see as much as we do.