Press release: Cambridgeshire businessman buzzing over honey
Cambridgeshire press release: Wimbledon Honey
A Cambridgeshire businessman has been left buzzing after his new venture, selling honey, enjoyed sweet success at this year’s Wimbledon.
Nick Mellor, the owner of Cambridge-based advertising agency Honest, has been keeping bees and producing honey for a number of years but this year worked with his talented agency to make it into ‘Wimbledon Honey’ which was then sold during the famous tennis championships.
Selling from high-end delicatessens across SW19, the honey proved so popular, shops were selling out just days after putting it on the shelves!
The branding and launch of the product was all done from within the Honest offices in Bridge Street, Cambridge. Using their extensive creative marketing experience, the Honest team devised the name, logo, website, social media and distribution channels with the label itself actually being designed by an intern in just a couple of weeks.
Nick Mellor said: “I’m so pleased with the way that Wimbledon Honey has been received and with the work that Honest did in making it such a success. It’s great to think that from my beekeeping hobby, I now have a high consumer demand for my product.
“Over the years Honest have worked on some really great projects and enjoyed lots of success. I’m so pleased that we are able to add Wimbledon Honey to our portfolio and showcase to other Cambridgeshire businesses what we could do for them.”
Intern Libby Bond, who is currently studying for a degree in Graphic Communication at the Norwich University of Arts, was responsible for designing the logo. The team at Honest frequently have interns in and put them to work on as many exciting projects as possible. For Libby, working on the concept for Wimbledon Honey came with the best brief possible – free rein to do as she wished. She created a fantastic logo comprising of a tennis ball bee and it quickly became widely recognised in deli’s across the south-west of London.
Libby said: “This was so exciting as I had never had this opportunity before, creating a visual identity that would then become a product on the shelves. I’m really pleased to have had the opportunity to be involved – and the honey was delicious too!”
Nick is now back in Honest’s Cambridge office and back to the day job – but his bee-keeping continues and the next batch of Wimbledon Honey is already in the works.
Listen to Nick's interview with Julian Clover on the Cambridge 105 Drive Show.