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Top 5 reasons to have a responsive website

Without an optimised site, you could be losing customers and missing out on significant amounts of mobile traffic. Having a ‘responsive’ site means that your website will automatically scale up or down to your customer’s screen size, giving them a seamless and enjoyable experience. So, what are the top 5 benefits of a responsive site?

1. Reach your users wherever they are

More than half of all web searches now happen on a mobile device (Source: Google). The days are gone of customers zooming into a desktop website on their mobile or persevering with an unoptimised mobile website, they will simply search again and find a site that is easier to use. Without an optimised site, you could be losing customers and missing out on significant amounts of mobile traffic. Having a responsive site will mean customers can work with flexible sites that adjust to their screen size. Websites should be designed in such a way that it works for users no matter what device they are using or wherever they are.

2. Update your site once

Up until recently, it was common practice for sites to have mobile optimised sites that existed separately to their main desktop versions. Maintaining a separate mobile site ultimately means managing two separate sites which can be time-consuming and costly to a business.

However, this trend is starting to shift more towards building fully responsive sites that cater for multiple devices more fluidly, thus creating a more future-proof site that works across the ever-growing range of mobile and tablet devices.

3. Deliver brand consistency

If you invest in the design on your main desktop site, you want it to be viewed consistently across any device.

Not having a responsive design will mean that brand uniformity will be lost on other devices and could ultimately create a poor user and brand experience.

4. Optimise for search engines

Google favours responsive websites in search results and recognises mobile optimisation as a ranking factor. Google has dropped its mobile-friendly label as almost 85% of sites now meet these criteria, but if your site does not then it will be in the minority. Just because Google is not labeling sites as mobile friendly, it does not mean this no longer counts. Having a mobile optimised site is still part of Google’s algorithm to determine search results.

A fully responsive site will strengthen your ranking in search results and mean you have a better opportunity of attracting potential customers.

5. Stand out or fit in

If more of your competitors have responsive websites, do you really want to be the only one that doesn’t? It can make your business look outdated and unprofessional, it can also push potential customers to visit another site if they can’t access what they need from yours. Equally, if you find other competitors in your sector have not moved to a responsive site, you have the chance to be ahead of them. Studies have shown that there is a 61% chance of a customer abandoning your site if it is not fully optimised for mobile, traffic that you could either be losing to or potentially gain from your competition. (Source: SmallBizDaily)

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