Reimagining a Platform to Champion Cambridge’s Future

The brief

Cambridge Ahead is a business, academic and research membership organisation dedicated to the sustainable and inclusive growth of Cambridge. Following a brand refresh, the organisation needed a website that could reflect its bold mission and better engage its diverse audience of member businesses, stakeholders, and policy influencers.

Our approach

As a proudly Cambridge-based brand and marketing agency, we were excited by the opportunity to be part of such a pivotal project for the city. We knew the site had to go beyond just being informative – it had to inspire, showcase content and data with clarity, and connect a wide-ranging community.
Working closely with the Cambridge Ahead team, we:

• Delivered a modern, responsive website, custom-designed to align with their updated branding.
• Developed clear content structures and intuitive navigation tailored for different audiences, encouraging audiences to stay on the site for longer by exploring and engaging with more content.
• Integrated 3rd party tools such as the Cambridge Cluster Insights Dashboard for data-driven storytelling.
• Created easy-to-use, flexible article templates to showcase a range of multimedia content to enable the team to keep the site content fresh and encourage repeat visits.
• Implemented SEO and analytics frameworks to help the team understand and grow their audience.

The results

The new website provides a clean, accessible platform that clearly articulates Cambridge Ahead’s vision. Whether visitors are members, policymakers, or curious newcomers, the site offers a dynamic and engaging experience that reflects the ambition of Cambridge itself.

Visit the website here.