Cambridge Ahead's new site mirrors its impact and ambition

The brief

Cambridge Ahead is a business, academic and research membership organisation dedicated to the sustainable and inclusive growth of Cambridge. Following a brand refresh, the organisation needed a website that could reflect its bold mission and better connect with its diverse audience of member businesses, stakeholders, and policy influencers.

Our approach

As a proudly Cambridge-based brand and marketing agency, we were excited by the opportunity to be part of such a pivotal project for the city! We knew the new site had to go beyond just being informative – it had to inspire and showcase content and data really clearly.

Working closely with the Cambridge Ahead team, we:

• Delivered a modern, responsive website, custom-designed to reflect their updated branding.
• Developed clear content structures and intuitive navigation which encourages audiences to stay on the site for longer by exploring and engaging with more content.
• Integrated 3rd party tools such as the Cambridge Cluster Insights Dashboard for data-driven storytelling.
• Created easy-to-use, flexible article templates which the team could easily use to add new content and keep the website fresh and encourage repeat visits.
• Implemented SEO and analytics frameworks to help the team understand and grow their audience.

The results

The new website provides a clean, accessible platform that clearly articulates Cambridge Ahead’s vision. Whether visitors are members, policymakers, or curious newcomers, the site offers a dynamic and engaging experience that reflects the ambition of Cambridge itself.

Visit the website here.