Privacy Policy

This Privacy Policy explains how Honest Ideas Ltd (“Honest Ideas”, “we”, “us”, or “our”) collects and uses personal information when you visit our website at www.honestideas.co.uk or get in touch with us.

We are committed to handling your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

  1. Who We Are

Honest Ideas Ltd is the data controller responsible for your personal data.

If you have any questions about this policy, please get in touch using the details above.

  1. What Personal Data We Collect

We collect personal data in two ways:

When you contact us: If you submit an enquiry via our website contact form or email us directly, we collect the information you provide — typically your name, email address, and the contents of your message. This is received into our Gmail inbox and retained as part of our email correspondence.

Automatically via Google Analytics: We use Google Analytics 4 (GA4) on our website. This collects anonymised information about how visitors use our site, such as pages visited, time spent on the site, and general location (country/city level). GA4 does not collect personally identifiable information. Data is processed by Google and governed by Google’s privacy policy (policies.google.com/privacy).

  1. How We Use Your Data

We use the information you provide to respond to your enquiry and, where relevant, to deliver services to you as a client. We use Google Analytics data solely to understand how our website is being used and to improve it.

We process your contact data on the basis of legitimate interests — specifically, to communicate with people who have chosen to reach out to us. You can ask us to delete your data at any time (see Your Rights below).

  1. Who We Share Your Data With

We do not sell or pass your personal data to third parties for their own purposes. Your data is held within our Gmail account (Google Workspace). Google acts as a data processor on our behalf and handles data in accordance with its data processing terms.

We may disclose personal data if required to do so by law or a regulatory authority.

  1. How Long We Keep Your Data

Email correspondence is retained in our Gmail inbox and is not subject to an automatic deletion schedule. We keep client and enquiry correspondence for as long as it is relevant to our business relationship, and in line with standard practice for financial and legal record-keeping (typically up to 7 years).

If you would like your data removed, please contact us and we will action this promptly.

  1. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to our processing of your data

To exercise any of these rights, contact us at hello@honestideas.co.uk. We will respond within one month.

You also have the right to complain to the UK Information Commissioner’s Office (ICO) at www.ico.org.uk or on 0303 123 1113.

  1. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.