Why DIY Google Ads could be costing you more

We’ve just increased one of our clients’ Google Ads ROI by 51%. Imagine what we could do for you.

How? By moving Google Ads management from in-house to Honest Ideas.

On the surface, running Google Ads in-house might look cost-effective, but the reality is that most businesses end up missing out on far greater revenue.

Why? Because Google Ads is no longer just about setting up campaigns and letting them run.

• The platform is constantly evolving, with new features, rules, and hidden pitfalls.
• AI and automation now play a major role in bidding, targeting, and performance tracking, meaning that without expertise, you’re often optimising for Google’s profits, not yours.
• Success requires continuous testing, audits, and refinements:
  • Keyword strategy & targeting
  • Bid adjustments to lower cost-per-lead
  • Ad copywriting & creative optimisation
  • Performance audits and competitor tracking
  • Multi-channel alignment across Google, Microsoft Ads, Facebook/Instagram, and LinkedIn

This is what we do every day. Our specialist Ben has a passion for paid media, ensuring your campaigns not only keep pace with the changes, but stay ahead of them, resulting in less spend per click, attracting more of the right leads, and scale profitably.

Test us out and see what Honest Ideas could do for your business? Let’s set up a quick Zoom call.