Kale and Damson

How to turn a B2B website into a consumer e-commerce website, overnight!

K&D supply restaurants with fresh produce, the pandemic hits – and all their clients shutdown overnight.

Services
Social & Digital Marketing Websites & Apps
Sectors
Food

The brief

To turn a ‘brochure’ style website aimed at the restaurant trade into a fully-functioning home delivery e-commerce website selling fresh produce and delivered to your door.

Our approach

As time was of the essence, we decided to adapt the existing website. This wasn’t an ideal solution, but the best solution to keep orders coming in. The site required some complicated functionality, ordering / delivery systems, payment etc.
Kale & Damson are one of the leading suppliers of fresh produce to chefs and caterers in East Anglia and London, but consumers hadn’t heard of them, so once the site went live, we had to roll-out a social media campaign to raise awareness.

 

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