Sweet design for Wimbledon Honey

The brief

To get this product into delicatessants, food shops and cafes in and around Wimbledon. First thing we needed to do was create an image.

Our approach

We wanted the create a really strong brand mark / badge that the people of Wimbledon would resonate with. Wimbledon is famous for its tennis, therefore we wanted to create a logo that combined tennis and honey – the tennis ball bee was born! We then design the packaging, website and rolled out the social media assets.

The results

The product / identity was immediately embraced by stockists and became so popular that the producer had to invest in more hives to produce more honey.