Rebrand for a trailblazer

Formerly known as Dyslexia Box, we were involved in renaming the company and everything that goes with a complete rebrand. The ‘big reveal’ was launched at the Dyslexia Show, NEC in March 2023, they were sponsors of the event. (no pressure then!)

Human Resources

The brief

As the business has diversified and rapidly grown since it started 3 years ago, the brief was to come up with an appropriate name that encompasses everything that they do, as well as reflect their personality as an organisation.

Our approach

Dyslexia Box have branched out to encompass all things neurodivergent, it was an appropriate time to undergo this process. We carried out a brand workshop from which we able to develop a list of suitable new names and url’s which were available and neurobox was the clear winner! We then went about designing the logo and rolling out the brand identity design, website design to incorporate e-commerce, Stationery design, Brochure design, iconography, video animation and finally the exhibition stand design and merchandise.

The results

The launch at the Dyslexia show was a huge success! The feedback from everyone who attended the event was extremely positive, and it was so good to see the employees, all branded up and ‘living the brand’ with pride.’
What we learned from launching at an event and producing physical print based comms not just a digital roll-out, is you get valuable face-to-face / verbal feedback.

We had a tight timeline but Honest jumped at the opportunity and delivered above and beyond our expectations.

Honest have been fantastic to work with and we wouldn’t hesitate to recommend them. We had a tight timeline but Honest jumped at the opportunity and delivered above and beyond our expectations. We always felt in safe hands with them and they constantly kept up up to speed with where we where in the process – this was great given the tight deadlines.

We worked with them on our rename, visual identity, stand design, marketing materials and website. We’re excited to continue working with them on other projects!

Jen Watton
Marketing & Communications Manager

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