Give this fast-growing and ambitious company an identity that lives up to their ethos: “changing the industry”.
To design a brand identity which differentiates Construct from their competitors and sets them apart from the industry.
The new brand identity needed to reflect the confidence of the senior management team in their ability to do things differently in this sector, to stand-out for all the right reasons. A bold, simple and versatile brand identity was created that was roled out across van livery, outdoor advertising, clothing, web / digital etc. It was also really important to supply the client with a wide range of templates that they could easily manage for quoting, contacts, assessments/surveys etc as this will be one key area that will differentiate them from the competition, the level and professionalism of all communications.
The brand roll-out has been a huge success, the company is expanding and both internal and external feedback has been very positive.
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