Cambridge CX Vision

Hello Cambridge!

Internal brand video gets launched for Cambridge University Press & Assessment

Services
Video
Sectors
Education

The brief

Let’s ask our customers (teachers and students) how they feel about Cambridge and what impact does Cambridge have on their lives?

Our approach

We decided to put a brief out to schools and educational institutions around the world asking teachers and students to film themselves with a quote / testimonial. The film would be called ‘Hello Cambridge’.

The results

We had an overwhelming response from teachers and their students – enough footage to create half a dozen videos.

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