Cambridge Exams Publishing

It’s Vlogger time!

Creating a Vlogger style video to talk through the updates and re-design of a range of course books.


The brief

Aimed towards English language teachers, department heads and school principals around the world, we needed to highlight the new changes / content of these course books across social media channels.

Our approach

We decided to create a vlogger: ‘Gabrielle’ a fun and knowledgeable personality to review the new course books and communicate the wide range of new additions without overwhelming the viewer with too much information.

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