Cambridge University Press & Assessment

Youtube sensation for largest English Language publishers!

Create and launch an educational English learning YouTube channel from scratch.

Advertising Video
video entries
subscribers in the first week
views in the first week
subscribers since launch

The brief

Cambridge University Press wanted their own influencer channel using English Language teachers based in different countries around the world.

Our approach

A worldwide competition was launched on social media to find 5 English teacher presenters to front the brand new channel ‘Learn English with Cambridge’. Once the presenters were chosen from 5 countries, we flew them over and trained them on how to present. The results were overwhelming!

The results

Over 700 video entries, Over 5000 votes for the finalists, Over 10,000 subscribers in the first week, Over 59,000 views, 121,000 subscribers since launch in the first year.

Tell us about you and what you need

Get in touch for a free no-obligation discussion about your brand or marketing requirements.