To create an international advertising commercial to launch the new Cambridge Primary and Lower Secondary series which aligns to the new Cambridge International curriculum frameworks.
The theme for this advertising campaign: help your students build skills that will last their lifetime. We decided to ask a range of students at different ages, ‘What would you like to be when you grow up”. The social media strategy and campaign was set-up and managed by Honest across LinkedIn, Facebook and Instagram with weekly reporting back to the client.
The advertising campaign was a huge success with 90,000 hits to their landing page over 3 months. Over 6.1million impressions. Served 22.7m video ads. Viewed to completion 5.8m times.
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