A positive messages for teachers during COVID

As the world shut down during COVID, teachers still had to teach, although remotely.


The brief

We needed to give teachers a boost, to acknowledge the great work they have been doing during the pandemic, adapting to change and new ways of teaching, remotely. Cambridge, wanted to send out a heartfelt message via a video letting teachers know that they are here for them and value the fantastic work they are doing.

Our approach

The first stage of this project was to launch a worldwide social media campaign asking ELT teachers to send a message of hope to another teacher in another country. Ten messages were picked at random and read out by staff, academics and people who have a close connection to CUP. These were then edited into a video which was released at the end of 2020.

The result

We were inundated with hundreds of kind messages to pass on to teachers all around the world.

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