Global campaign is launched for Cambridge University Press & Assessment

The brief

To highlight the benefits of the Cambridge Research department, and the wealth of insight they use to create and develop their products. To create an advertising campaign to roll out across all social media platforms.

Our approach

We wanted to create a commercial that reflected a day in the life of a Cambridge Researcher. To demonstrate the close links that Cambridge has with their audience, reflecting the heritage of Cambridge, technology and demonstrating the benefit that Cambridge has on thousands of teachers, students, and educational institutions around the world.

The results

A successful global campaign with the video gaining over 6,000 views in the first two weeks.