Rebrand for Cambridge Enterprise, the commercial arm of the University of Cambridge, formed to help students and staff commercialise their expertise and ideas. We helped them with their positioning statements, internal and external messaging along with a strong visual brand identity which we then rolled out across all marketing comms, both internally and externally. The strapline ‘Where ideas thrive’ was created which led all marketing communications. This was developed into an eyecatching advertising campaign that showcased some of the amazing case studies which have come out of CE.
A pixel design was created to symbolise the birth and development of an idea. The pixel design morphed into the finished case study / image.
The designs were rolled out across all marketing comms, website design, social media assets, poster campaigns and brand identity document.