Cambridge Enterprise

The commercial arm of the University of Cambridge gets a rebrand.

Cambridge Enterprise was formed to help students and staff commercialise their expertise and ideas.


The brief

To roll-out a complete rebrand looking at their positioning statements, internal and external messaging along with a strong visual brand identity.

Our approach

We ran a brand workshop with key stakeholders from which the key messaging was formed, the strapline ‘Where ideas thrive’ was created which led all marketing communications. We then worked on the identity, a pixel design was created to symbolise the birth and development of an idea. This was developed into an eye-catching advertising campaign that showcased the amazing case studies which have come out of CE.

We then looked at rolling this out across all marketing comms, both internally and externally: website design, social media assets, poster campaigns and brand identity document.

The results

This was extremely well received by the University and all stakeholders.

Tell us about you and what you need

Get in touch for a free no-obligation discussion about your brand or marketing requirements.