Search Engine Optimisation is the process of improving a website’s positioning in organic search results. With 97% of users remaining on the first page of results it is critical for a business to be delivered to page one for relevant keywords.
SEO is not a black art, but it is complex and ever changing, if you are to succeed you need the right team behind you.
The process starts with understanding the keywords. What is it that users put into the search engine when they are looking for what you do? Real data, real requirements – your solution.
As a dynamic digital marketing agency, Cambridgeshire is our playground for providing clients with first class SEO advice. Enabling them to spread their messages to the right people at the right stage of the buying cycle.
SEO can be divided into two distinct sectors, on page optimisation and off page optimisation. On page optimisation is the process of adapting the front and back end of your website to meet Google’s guidelines. This includes the all-important technical elements such as mobile load speed and SSL security.
Off page optimisation refers to all the measures that can be taken outside of the website itself to improve positioning in the search engines. Ostensibly this means building high quality, unique content on third party websites that link back to you. The higher the authority of the linking site the more weight will be given to the back link. Sounds easy right?
The reality is that the internet is a busy place. It is not easy to get seen, you need to be big and bold to improve your online presence. Fortunately, we are digital perfectionists with a keen eye for relevant content that will inspire your target audience.
The Honest approach to SEO and Digital Marketing
We will help you not only pin down what makes you different but help you get found in the process. Intrigued? Talk to us about a personalised digital review of your online presence.